Loïc  Chauveau
CEO & Creative director at BRAND STATION
Paris, France
TitlePhoque (en)
Title (original language)Seal
BriefA single cigarette butt can pollute up to 500 litres of water. Every year, billions of cigarette butts end up in the ocean: an ecological disaster comparable to an oil spill. On World Oceans Day, Sea Shepherd launched an awareness campaign called "The White Tide". In parallel with the outdoor campaign, a huge cigarette butt collection operation took place across French beaches.Then #FillTheBottle convinced thousands of citizens across the world to clean beaches by filling up bottles with cigarette butts.
Agency
Campaign Fumer Tue L'Océan
Advertiser Sea Shepherd
Brand Sea Shepherd Conservation Society

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PostedMay 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director D...en G...l Subscribers Only
Creative Director S..y B...ma Subscribers Only
Creative Director L..�c Ch....au Subscribers Only
Photographer Sa.....ica Subscribers Only
Art Director D...en G...l Subscribers Only
Art Director S..y B...ma Subscribers Only
Head of Production R..my Gu....ix Subscribers Only
Photographer's Agent W...h ..t Subscribers Only
Copywriter D...en G...l Subscribers Only
Copywriter S..y B...ma Subscribers Only

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