Paul Marty
Creative Director at Publicis conseil
Paris Area, France, France
TitleThe Biography of Tomorrow
BriefUsing Google Cloud, the 10 business markets of 10 CEOs were analysed. This predictive data was given to famous French authors, who turned the material into "the biographies of tomorrow". The books showed the executives the potential future lives they could have if they agreed to meet with the Google Cloud team. The covers featured a portrait of each targeted CEO. Finally, the books were hand delivered with the relevant Google Cloud contact details.
Agency
Campaign The Biography of Tomorrow
Advertiser Google
Brand Google Cloud

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Media Type Digital
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Chief Executive Officer (CEO) A...ea St.....ci Subscribers Only
COO P...re Ca.....ri Subscribers Only
Associate General Manager A..o P..s Subscribers Only
Creative Director Ba....te C...et Subscribers Only
Copywriter J...ph Du....ue Subscribers Only
Copywriter A..l D...n Subscribers Only
Art Director R....el S...n Subscribers Only
Head of Social Media P..l M...y Subscribers Only
TV Production E...ie P....au Subscribers Only
TV producer B....ra v...a Subscribers Only
Production ..e C..S Subscribers Only
Director ..e C..S Subscribers Only
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Post Production C...l H...al Subscribers Only
group chief D...e Da....au Subscribers Only
Editing Company .e C....he M..i Subscribers Only
Editor M...a F...x F...ao Subscribers Only
Editorial Coordinator Fa....ne W..s Subscribers Only
Fabrication Br....te T....et Subscribers Only
Print production E...is Subscribers Only
Head of marketing S...me N...ur Subscribers Only
Head of enterprise marketing Jo....an H...da Subscribers Only
Marketing content manager S....ka We....ma Subscribers Only
marketing campaign manager M...me Gi.....aux Subscribers Only

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