Gitte Andersen
Account Director at Robert/Boisen & Like-minded A/S
København, Denmark
TitleLotto Christmas Collection
BriefProblem:The Danish National Lottery wanted to create relevancy for their brand at Christmas.As a brand who is all about excitement, they found out that Christmas in Denmark has become a boring event where 72% of the Danes wish for boring Christmas gifts.Idea:The Danish National Lottery decided to bring some exciment back into Christmas: A limited edition Christmas Collection that turned boring gifts into Lotto tickets. Featuring some of the Danes’ most frequent, boring wishes. Each with unique series of numbers, working as real Lotto tickets for the drawing after Christmas.
Agency
Campaign Lotto Christmas Collection
Advertiser The Danish National Lottery
Brand Lottery

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PostedNovember 2020
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