Lottery - "Lotto Christmas Collection"

Robert/Boisen & Like-minded A/S

Robert/Boisen & Like-minded A/S København, Denmark

Awards

12161

Brand: Lottery
Country: Denmark

Advertiser: The Danish National Lottery

Title	Lotto Christmas Collection
Brief	Problem:The Danish National Lottery wanted to create relevancy for their brand at Christmas.As a brand who is all about excitement, they found out that Christmas in Denmark has become a boring event where 72% of the Danes wish for boring Christmas gifts.Idea:The Danish National Lottery decided to bring some exciment back into Christmas: A limited edition Christmas Collection that turned boring gifts into Lotto tickets. Featuring some of the Danes’ most frequent, boring wishes. Each with unique series of numbers, working as real Lotto tickets for the drawing after Christmas.
Agency	Robert/Boisen & Like-minded A/S
Campaign	Lotto Christmas Collection
Advertiser	The Danish National Lottery
Brand	Lottery
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Posted	November 2020
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