Gesicht Zeigen! An association encouraging people to stand against racism in Germany - "Hitler Hashtag"

Ogilvy Germany

Ogilvy Germany Berlin, Germany

Awards

7579

Brand: Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Country: Germany

Advertiser: Gesicht Zeigen!

Title	Hitler Hashtag
Title (original language)	#Hitler
Brief	Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born.
Agency	Ogilvy Germany
Campaign	Hitler Hashtag
Advertiser	Gesicht Zeigen!
Brand	Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Chief Creative Officer	S....an V...l Subscribers Only
Managing Creative Director	..m St....ne Subscribers Only
Copywriter	H...y A....ll Subscribers Only
Copywriter	A..e R...l Subscribers Only
Art Director	P....pp Be....ch Subscribers Only
Art Director	S....an We......lle Subscribers Only
Photographer	K....en W...er Subscribers Only
Agency Producer	Al.....er P...f Subscribers Only
Advertiser's Supervisor	S...ia Op.....nn Subscribers Only
Advertiser's Supervisor	R....ca W..s Subscribers Only
Account Management	..x B....er Subscribers Only
Account Management	Co.....ze K..e Subscribers Only
Art Buyer	M....na Di.....chs Subscribers Only
Media Agency	Mi.....re Subscribers Only
Post Production	..O Subscribers Only