I was born in Mexico, where I ran the streets in my early youth before moving and being raised in the United States. It’s this biculturalism that allows me to switch between both cultures, providing the ability to effectively tailor messages for multiple markets as well as the total market. Couple this biculturalism with being an idea junkie has led me down an outstanding advertising journey contributing to the growth and recognition of brands such as AT&T, Coors Light, Miller Lite, Burger King, NBA, General Mills, Procter & Gamble, Nestle, and Continental Airlines, among others. A long time veteran of idea chasing has netted me over 100 international, regional, and local awards.