UNICEF - "5 ways to get your kids to finish their homework"

Mutant Antwerp, Belgium

Awards

6219

This ad is part of the ACT Responsible Collection

Brand: UNICEF
Country: Belgium

Advertiser: European Union

Title	5 ways to get your kids to finish their homework
Brief	During the COVID pandemic, schools across the globe were closed down immediately, exposing more than 897 million children to lifethreatening issues like domestic violence, child labour and crime. The EU and UNICEF launched a joint appeal to policy makers everywhere urging them to keep schools for young children open as long as possible.To convey the possible consequences of their decision in an emotional way, we created a frighteningly realistic film based on real-life testimonials from children in different parts of the world.To denounce the fact that governments often turn to quick fixes, even for complex issues like this one, we told the story of these children in the form of a ‘5 step video tutorial’ common to frivolous news sites and blogs. The film was spread across all continents with the help of a global PR plan. Within a week, the video reached more than 15 million views.
Agency	Mutant
Campaign	5 ways to get your kids to finish their homework
Advertiser	European Union
Brand	UNICEF
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	170 seconds
Production Company	H...et Subscribers Only
Creative Director	O..n S...lé Subscribers Only
Creative Team	R...n ..n Ma.....em Subscribers Only
Creative Team	J...s M....se Subscribers Only
Client Director	E...ie K..o Subscribers Only
Client Manager	S...i .i Subscribers Only
Designer	F...k Sc......rts Subscribers Only
Production Company	H...et Subscribers Only
Executive Producer	J...n Fe....ad Subscribers Only
Executive Producer	R...n G...s Subscribers Only
Executive Producer	A...rt Zu.....ili Subscribers Only
Production Manager	R...n P..l Subscribers Only
Production Company Producer	G..a Sh.....nko Subscribers Only
Post Production	R...n P..l Subscribers Only
Director of Photography (DOP)	V...or S...in Subscribers Only
Editor	L...a A..b Subscribers Only
Music	G....ry C...n Subscribers Only
Sound Designer	G....ry C...n Subscribers Only
Color Grade Artist	S....in C...ux Subscribers Only
Post Production	F..M Subscribers Only