Day 3 at the Cannes Lions Festival of Creativity and our chat show on today covers culture, craft and authentic brand connectivity. Our panel is truly diverse as we welcome creatives Marie Julie Gerbauld, ECD at DAVID in Sao Paulo; Dede Laurentino, CCO at Ogilvy in the UK (and originally from Brazil), Ilkay Gurpinar, CCO at TBWA\Istanbul and Laurent Allias, Founder, Josiane in Paris.
Developing the topic of cultural impact, Cannes Lions juror and ECD, Ilkay Gurpinar, discusses TBWA\Istanbul's shortlisted work and its significant social impact in Turkey, including an activation from Needs Map that demands action on safer buildings. View the work below:
Campaign The Earthquake Calendar
Dede Laurentino talks about relocating from Brazil to the UK, where he is CCO at Ogilvy, drawing out that cultural diversity is always additive and that differences are an opportunities. Marie Julie Garbauld shares her love of the culture at DAVID in Sao Paulo and how it influences the agency's approach to client management, as well as the creative process. Laurent Allias describes how Josiane, a small independent creative agency based in Paris, is expanding globally through an innovative structure.