| Title | The story of Gerard |
| Brief | We decided to tell the story of UWV by telling the story of one person. The story of Gerard. A young man with a neurodiverse background who, with the help of UWV, overcomes the hurdles on the labour market and ends up playing a part in helping to solve staff shortages in a big regional hospital.The story of Gerard is a great example of how ‘UWV works for us all’, because by helping Gerard, UWV triggers a ‘ripple effect’. UWV doesn’t just work for him. But also for his new employer. His manager. His co-workers. The whole hospital. And his family, too. And in that way, ultimately for society as a whole. |
| Agency | Dawn |
| Campaign | The story of Gerard |
| Advertiser | UWV |
| Brand | UWV |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | F....el Sc.....eld Subscribers Only |
| Creative Producer | Y...e P...ma Subscribers Only |
| Business Director | K..a R...t Subscribers Only |
| Strategy Lead | E...er Ov....rs Subscribers Only |
| Design | M....jn .e B...s Subscribers Only |
| Director of Photography (DOP) | M..k ..n D....ig Subscribers Only |
| Post Production | M...a G....ng Subscribers Only |
| Post Production | W...se ..n Be.....en Subscribers Only |
| Sound | R...n A...on Subscribers Only |
| Music | R...n A...on Subscribers Only |
| Art Director | ..m Re......ter Subscribers Only |
| Project Manager | Al.....er ..n ..r ..l Subscribers Only |
| Design | N..k K....ls Subscribers Only |
| Illustrator | M....er Oo.....an Subscribers Only |
| Director | V...or Vro.......eij Subscribers Only |
| Executive Producer | M....ce D....er Subscribers Only |
| Offline | M..k Wa....rd Subscribers Only |