| Title | Pictureit |
| Brief | CHALLENGE :Building the basics of the new BGE entity (Building Glass Europe) and developing a more user centric communication - Ensuring global coherence of all the messages - Facilitating the deployment of the new brand platform.INSIGHT:Customers need a partner (not a supplier) who guides them and helps them to set up the needed tools to explain to the end consumers, how the products can ensure a well being and a comfort in their living space.CREATIVE IDEA :A new creative identity being the red thread through all the communications, created to change the perception of Saint-Gobain BGE : Saint-Gobain BGE is no longer a glass manufacturer, it is now a manufacturer of well-being and comfort in everyday life. |
| Agency |
DENTSU CREATIVE
|
| Campaign |
The invisible well being manufacturer
|
| Advertiser |
Saint Gobain
|
| Brand |
Saint Gobain
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Creative Director |
S�.....ien Z...ni Subscribers Only
|
| Copywriter |
M..c S....gre Subscribers Only
|
| Art Director |
R..y B....rg Subscribers Only
|
| Photographer |
P....ne A...s Subscribers Only
|
| Agency Producer |
Mar.......line H...e Subscribers Only
|
| Graphic Designer |
M....el Th.....et Subscribers Only
|
