Title | The Field Trip To Mars |
Brief | Ground-breaking virtual reality technology was used to make these youngsters feel as if their school bus was driving along the surface of the planet Mars. When the bus turned on earth, it turned on Mars. It transformed VR from an individual, closed experience into a shared one; while also educating kids about the “red planet” and reminding this world that Lockheed Martin is developing the technology that will take us to Mars. |
Agency | McCann Worldgroup |
Campaign | The Field Trip To Mars |
Advertiser | Lockheed Martin |
Brand | Lockheed Martin |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Digital |
Length | |
Production Company | Fr.....ore Subscribers Only |
Chief Creative Officer | E..c S...er Subscribers Only |
Chief Creative Officer | S..n B...n Subscribers Only |
Chief Creative Officer | ..m M...hy Subscribers Only |
Executive Creative Director | V..n G...es Subscribers Only |
Executive Creative Director | J..n M....ll Subscribers Only |
Agency Producer | C...ce B....tt Subscribers Only |
Executive Creative Director | ..n D....an Subscribers Only |
Group Creative Director | J..h Gr.....rg Subscribers Only |
Creative Director | D...d W....sa Subscribers Only |
Art Director | K...n J....on Subscribers Only |
Copywriter | ..e M..n Subscribers Only |
Account Director | L....nn N....la Subscribers Only |
Account Director | ..k K....ar Subscribers Only |
Account Supervisor | C...e S...t Subscribers Only |
Chief Strategy Officer | S...e Z...ff Subscribers Only |
Strategy Director | M..e Me....os Subscribers Only |
Strategy Director | J....ca M....za Subscribers Only |
Production Company Producer | ..e Mc....ra Subscribers Only |
Production Company Producer | G...am Du.....son Subscribers Only |