Eryn LeMesurier
Strategy Director at Leo Burnett Sydney
McMahons Point, Australia
TitleFinancial Fairness
BriefWomen grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
Agency
Campaign Remove gender bias from dictionaries
Advertiser BMO
Brand BMO Bank

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