Pascal Cübb Interview(s)

Viewpoints about Creativity

In a few words, can you tell us who you are what your job title is?

I'm a Serial Entrepreneur Communicator.
CEO : Crazy Energizer Optimistic

What word would you best use to describe your office’s culture? Give us an example

Freestyle but professional, nothing is impossible.
Only one?

If you were stranded on a desert island and could only use one app., which app would it be?

Facebook

If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why

Pascal Cübb:

1 Outdoor Campaign "Myriam" for Avenir by CLM/BBDO (1981) - We stil talk about it today...
2 Babies Swimmer for Evian By BETC - Perfect Branding for all generations. Stil producing and it stil works!
3 1984 for Apple by TBWA (Chiat\Day) - Historic Monument

What is your opinion on the growing trend of agencies getting involved with developing products for clients?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?