LG SIGNATURE WASHING MACHINE - "Art Inspires Technology, Technology Completes Art."

Krema Worldwide Seoul, South Korea

1258

Title	Art Inspires Technology, Technology Completes Art.
Brief	Can a washing machine be a luxury product? If it's the LG Signature, it certainly can. To convey its splendour and silent power along with its crafted design, it is compared to a luxury watch in this neat visual metaphor.
Agency	Krema Worldwide
Campaign	Art Inspires Technology, Technology Completes Art.
Advertiser	LG Electronics
Brand	LG SIGNATURE WASHING MACHINE
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Print
Executive Director	D..G ..N ..N Subscribers Only
Creative Manager	..n K...g C..i Subscribers Only
Creative Director	S..g C..l K..g Subscribers Only
Photographer	J..o ..o Subscribers Only
Production Company Producer	A..a ..n Subscribers Only
Line Producer	Y..a ..m Subscribers Only