Uniqlo - "Heat Tech Window Case Study"

Cheil Worldwide

Cheil Worldwide Seoul, South Korea

Awards

32169

Brand: Uniqlo
Country: South Korea

Advertiser: Uniqlo

Title	Heat Tech Window Case Study
Brief	Bubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body.
Agency	Cheil Worldwide
Campaign	Heat Tech Window
Advertiser	Uniqlo
Brand	Uniqlo
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Length	120 seconds
Executive Vice President	Je.....un ..u Subscribers Only
Chief Creative Officer	W..n C..i Subscribers Only
Art Director	Su....il H...g Subscribers Only
Creative Director	Hy.....un .h Subscribers Only
Art Director	Hy.....un .h Subscribers Only
Account Director	J....an ..e Subscribers Only
Account Executive	J....ok P..k Subscribers Only
Account Executive	Se....un ..e Subscribers Only
Account Executive	Y...n Y...n J..g Subscribers Only
Agency Producer	S...o S...o ..e Subscribers Only
Bounce Creative	W...o W...o ..o Subscribers Only
Designer	W...o W...o ..o Subscribers Only
Bounce Creative	J....un J....un ..m Subscribers Only
Designer	J....un J....un ..m Subscribers Only
Bounce Creative / Designer	S....in S....in ..e Subscribers Only
Director	D...jo .n Subscribers Only
Executive Producer	Ky.....yun Ky.....yun Subscribers Only
Cinematography	S...in .i Subscribers Only
Cinematography	My....un ..m Subscribers Only
Editor	J...un ..e Subscribers Only
Colorist	S...on S...on ..m Subscribers Only
Sound Designer	S....ae S....ae H..g Subscribers Only
Audio Village / Sound Studio Producer	..u ..u H...g Subscribers Only
Music Director	A...a ..n Subscribers Only
Photographer	J...n C..i Subscribers Only
Photographer	Ky.....on K..g Subscribers Only
Photographer	Ch.....un P..k Subscribers Only
Model Agency	H...on .a Subscribers Only