Dozhd TV - "Rain vs. Lie"

Voskhod

Voskhod Ekaterinburg, Russia

7520

Title	Rain vs. Lie
Brief	Dozhd is a Russian independent TV channel that broadcasts impartial news 24 hours a day. Under pressure from the government, Dozhd was taken off the air by all the main satellite and cable providers. Now the channel's only financial resource is online subscriptions. Dozhd means "rain" in Russian. Which is why this billboard read: "Dozhd washes away the lie." Slowly, the lie was literally washed off, with a web camera streaming the results on the channel's website. When it rained, people got a 50% discount on a subscription.
Agency	Voskhod
Campaign	Rain vs. Lie
Advertiser	Dozhd TV Channel
Brand	Dozhd TV
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home
Creative Director	A...ey Gu......lin Subscribers Only
Art Director	Vl.....av Der......ykh Subscribers Only
Copywriter	D...a Ov.....na Subscribers Only
Copywriter	Al.....er S....ky Subscribers Only
Digital Creative Director	D...ry Ma....ov Subscribers Only
Media Director	M....il Pi.....ov Subscribers Only