Igor Bondarenko
Sound Designer at Postmen
Ukraine
TitleReclaiming the East
BriefAs russia continues its violent occupation of Eastern Ukraine, many Ukrainians have lost not only their homes but also pieces of their cultural heritage. This Independence Day and Miner’s Day, we sought to bring back a cherished symbol of Eastern Ukraine: the Miner’s Cake, a beloved chocolate dessert that captures the spirit of the East. To support the launch, we created a heartfelt, handcrafted video manifesto with lyrics that resonate deeply with Eastern Ukrainians. This initiative is not only a celebration of heritage but a message of unity, resilience, and pride, connecting Ukrainians with a taste and spirit of home, even from afar.
Agency
Campaign Reclaiming the East
Advertiser Honey
Brand Honey

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Case Study
Length
Art Director O...a Ho....ts Subscribers Only
Creative Director A..a S...uk Subscribers Only
Creative Producer O..a My.....ts Subscribers Only
Sound Designer I..r Bo.....nko Subscribers Only
Owner A..a D...na Subscribers Only
Brand Director M...na F....va Subscribers Only
Copywriter D...ia Ta.....ych Subscribers Only
Chief Executive Officer (CEO) O...a V...id Subscribers Only
Editor Y...r Ka.....ev Subscribers Only
Illustrator V..d Ka.....yi Subscribers Only
MOTION DESIGN V..d Ka.....yi Subscribers Only
Voice Ye....ii St......ych Subscribers Only

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