London Drugs - "Cards For All"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

Awards

2458

This ad is part of the ACT Responsible Collection

Brand: London Drugs
Country: Canada

Advertiser: London Drugs

Title	Cards For All
Brief	The card aisle can be a frustrating place when you don’t actually feel represented, especially on Valentine’s Day.That’s why London Drugs worked with Rethink to launch the Cards for All collection—a collection of valentines designed to celebrate all love. It features more than 30 cards to help everyone share their love, regardless of the language they speak, how they identify, their sexual orientation, or the makeup of their relationship(s).We tapped dozens of local illustrators to create cards for their communities, which generally go unrepresented on Valentine’s Day.We wanted there to be a card for everyone, whether they’re straight, gay, bisexual, transgender, non-binary, or anywhere else on the LGBTQ+ spectrum. There are cards for common law, open relationships, and even non-romantic relationships—cards for a coworker, a single friend, or a roommate. As well as some of Canada’s most spoken and non-official languages, like Chinese, Farsi, Punjabi, Tagalog, and even Braille.
Agency	Rethink Communications Inc.
Campaign	Cards For All
Advertiser	London Drugs
Brand	London Drugs
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Posted	December 2020
Business Sector	Subscribers Only
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Problem	Subscribers Only
Media Type	Case Study
Creative Director	M...an T....ey Subscribers Only
Creative Director	L..a R...rs Subscribers Only
Art Director	J..e Ga....er Subscribers Only
Copywriter	G..g Ki....ka Subscribers Only
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Studio Artist	Jo....on C...r Subscribers Only
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