André Sousa Moreira Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I'm André Sousa Moreira, Creative Director & Partner @ Cooprativa®.
What word would you best use to describe your office’s culture? Give us an example
It's always about working as a team. Only that way is possible to move forward as one and achieve results.
If you were stranded on a desert island and could only use one app., which app would it be?
Whatsapp? to find a way home?
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
André Sousa Moreira:
- 1 The Moldy Whopper by Burger King, because it's one of the best examples of what one brand can achieve with bravery and thinking differently.
- 2 Dove Beauty Sketches, was the turning point for what a brand should stand for, influencing other brands to go along.
- 3 The Swedish Number, because its a cleaver way to promote a country: by talking with local people.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
I believe that when the ad/ creativity community joins forces with brands and companies, beautiful things can happen. It's proven. Like with "Google Number" to help Colombians to have access to internet and information on remote areas. This project is one example in a sea of great work when combining forces. Creative people are here to help, not to go against.
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