Samsung - "Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars. "

DDB New York

DDB New York New York, United States

5938

Title	Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency	DDB New York
Campaign	Abandoned mall turned into Winter Wonderland
Advertiser	Samsung
Brand	Samsung
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Case Study
Length	120 seconds
Production Company	HēLō
Production Company	E...e Ed.....al Subscribers Only
Chief Creative Officer	R....rd B..m Subscribers Only
Director	C...y N....at Subscribers Only
Producer	J...s O....ra Subscribers Only
Producer	M...h Go....rg Subscribers Only
Agency Producer	S...ri L..y Subscribers Only
Cinematography	B...t Ju.....icz Subscribers Only
Editor	K...e Tu....ki Subscribers Only
Executive Creative Director	D...el B...er Subscribers Only
Executive Creative Director	D...d B...n Subscribers Only