Rene van der Hoofd
Strategy Director at 180 Global
Amsterdam, Netherlands
TitleThe Erased
BriefThe Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned.The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font. With our developed "erase toggle", users could seamlessly integrate the font into their websites to help spread awareness about censorship around the world. The idea finds a new and smart way to make censorship - almost invisible by definition - visible. It makes the frustration of having the truth kept from you tangible and addresses the larger issue of journalists being imprisoned. It makes an important point: the end of free press spells the end of truth.
Agency
Campaign The Erased
Advertiser Free Press Unlimited
Brand Free Press Unlimited

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