Freedom Grams - "Freedom Grams"

Serviceplan Germany

Serviceplan Germany Munich, Germany

Awards

4464

This ad is part of the ACT Responsible Collection

Brand: Freedom Grams
Country: United States

Advertiser: AROYA x GABY Inc. x Last Prisoner Project

Title	Freedom Grams
Brief	While most people in the U.S. enjoy the benefits of cannabis legalization, 40,000 are still in prison for it, forgotten by the public.Freedom Grams. A cannabis brand that makes consumers aware that others are still in prison for amounts they can legally buy today. All proceeds fund legal action to get them out.The design system is based on prison bars from which generative typography breaks free. The custom variable type has two fonts: extended and condensed where each character was constructed from two perspectives. The monogram of the brand represents the amounts (in grams) of cannabis. The type tool allows even non-designers to generate the custom type and create labels easily.Launched on 4/20 by AROYA and GABY Inc. along with nonprofit Last Prisoner Project, Freedom Grams is a platform inviting the industry and its consumers to use their own freedom to free others.
Agency	Serviceplan Germany
Campaign	Freedom Grams
Advertiser	AROYA x GABY Inc. x Last Prisoner Project
Brand	Freedom Grams
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Case Study
Length	113 seconds
More Information	Subscribers Only
Strategist	S....en P..t Subscribers Only
Advertising Manager	Ch.....an H...el Subscribers Only
Advertising Manager	W....am Ka.....as Subscribers Only
Advertising Manager	C...s B..l Subscribers Only
Designer	M....el C...en Subscribers Only
Creative Team	D...el Ku....in Subscribers Only
Chief Creative Officer	Al.....er S...ll Subscribers Only
Agency	Se......lan In.....ion Subscribers Only
PR Agency	Se......lan .R &...; C....nt Subscribers Only
Client Partner	A...A Subscribers Only
Client Partner	G..Y I... Subscribers Only
Client Partner	L..t Pr....er P....ct Subscribers Only
Digital Agency	S....EV Subscribers Only
Credits	k...ra Subscribers Only
Design Company	M..y D..g G..H Subscribers Only
Media Agency	Di.....ro Com.......ions Subscribers Only
Production Company	..F F...s Subscribers Only
Music	8....es .G Subscribers Only
Sound Production	Mas.......ces Subscribers Only