Juan Espitia Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
The industry is changing, methodologies must also change, a Festival like PHNX proposes a new way of doing things, creativity is collaborative by definition, why not a festival? And function like a collective mind.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It is important to unite voices from most of the angles of the business, only then the vision will be 360 and not partial, each of the links in the creation chain is so important, so why not? have them
What do you think of the idea of free entry until the shortlist stage?
It is a good initiative that surely relieves the pockets of many agencies a little, especially in latitudes where registration is affected by the currency exchange and means that each registration must be a safe bullet.
How would you define the perfect PHNX Awards winner?
Suddenly one that combines a great idea executed in a simple but powerful way
What is having the biggest impact on creative trends at the moment?
In reality, the idea is still the queen of creativity, however new trends can give it an even more attractive dress, taking it to another level, for example the use of artificial intelligence should be seen as a tool to go further, optimize times and Help create things previously impossible.
Who would you nominate as your two or three “creatives of the year”?
It is unfair to give just a few names, it is such a wide universe of creation, surely one always thinks of the most famous, and perhaps the most relevant are yet to be made known, and they should also be the entire teams and not a single person, like I mentioned it is a collaborative work.
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