Yahoo! Japan - "Election In The Dark"

Dentsu Inc.

Dentsu Inc. Tokyo, Japan

Awards

8369

Brand: Yahoo! Japan
Country: Japan

Advertiser: Alpina

Title	Election In The Dark
Brief	In Japan, 310,000 visually challenged citizens did not have the critical information necessary to make an informed decision in government elections. Prior to the Election in the Dark campaign, candidates’ platforms and political views were posted on government sites as image files, which were incompatible with software programs for the visually impaired. To raise awareness of this oversight, Yahoo Japan created a text-based microsite that literally turned the tables. The content was compatible with software that vocalizes text for the visually impaired and the black on black text was invisible to sighted viewers.
Agency	Dentsu Inc.
Campaign	Election In The Dark
Advertiser	Alpina
Brand	Yahoo! Japan
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Result	Subscribers Only
Media Type	Web Site
Length	137 seconds
More Information	Subscribers Only
Executive Creative Director	Yo.....tsu Sa....to Subscribers Only
Creative Director / Planner	A...a S...ki Subscribers Only
Creative Director	Ka.....hi O..i Subscribers Only
Creative Director	T..o K..a Subscribers Only
Copywriter	K...a I...e Subscribers Only
Art Director	Ma....ri K...mu Subscribers Only
Designer	R...a M....ma Subscribers Only
Account Executive	Mi.....to Ni.....ki Subscribers Only
Strategic Planner	Y...i Ta.....hi Subscribers Only
Strategic Planner	K...ya Wa....be Subscribers Only
Producer	E..o S....da Subscribers Only
Director	T...ro ..o Subscribers Only
Director	S..i T....hi Subscribers Only
Technical Director	Ta....ki K....su Subscribers Only
Frontend Developer	K...ki N...ta Subscribers Only
Backend Developer	Ma....ri Na....ra Subscribers Only
Research & Analytics Director	M...mi M....ka Subscribers Only
Producer	K...hi S...ki Subscribers Only
Creative Director	S...ya U...da Subscribers Only
Production Company	B....AN I... Subscribers Only
Sound Engineer	M...mi G..o Subscribers Only
Art Director	K...to Ki....do Subscribers Only
Planning Team	K....ki Ma.....ra Subscribers Only
Planning Team	A....ko M...a Subscribers Only
Producer	H...n I...i Subscribers Only
Producer	Yo.....ne Ta.....su Subscribers Only
Director	S...mi I....ki Subscribers Only
Production Manager	..o Ta.....ma Subscribers Only
Production Manager	N..a A..i Subscribers Only