Frank Mazzola
Chief Creative Officer/Co-Founder at 21GRAMS
New York, United States
TitleFriend of Honor
BriefIn these two films, psoriasis sufferers try to convince themselves that they’re better off hiding their skin condition. A man goes to the pool early so he can swim without anyone seeing him. A woman refuses to be maid of honour at her best friend’s wedding so she doesn’t have to wear a skin-revealing outfit. But as they reflect, they also realise they’re missing out. The man can’t swim with his little boy. The woman can’t be there for her friend. Instead of living a smaller life, get treatment for psoriasis from Stelara.
Agency
Campaign Psoriasis: The Inside Story
Advertiser Janssen Pharamaceuticals
Brand Stelara

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
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