Le Musée de l'Homme - "Chroma"

Leo Burnett Paris Paris, France

Awards

11350

Brand: Le Musée de l'Homme
Country: France

Advertiser: Musée de l'Homme

Title	Chroma
Brief	So much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism.
Agency	Leo Burnett Paris
Campaign	Chroma
Advertiser	Musée de l'Homme
Brand	Le Musée de l'Homme
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Digital
Production Company	Ins......ion Subscribers Only
Creative Director	K..t N...ck Subscribers Only
Creative Director	D...d M...in A....us Subscribers Only
Copywriter	Jea.......�ois .e M...c Subscribers Only
Art Director	La....tia Ch....ien Subscribers Only
Director	R....el Van.......che Subscribers Only
Director	J...l ..m Subscribers Only
Production Company Producer	A..o M...a Subscribers Only
Production Company	Pr.....ous Subscribers Only
Agency Producer	M....ne J..y Subscribers Only
Illustrator	N..a ..r Subscribers Only
Graphic Designer	Ma....eu D....ez Subscribers Only
Graphic Designer	J...en La.....na Subscribers Only
Art Buyer	Na....ie Be.....rit Subscribers Only
Production Manager	T..�o G..l Subscribers Only
Editor	M....el F....er Subscribers Only
Post Production	Fr....�ric L...n Subscribers Only
Managing Director	R...is P....ne Subscribers Only
Account Manager	M....ne L...en Subscribers Only
Account Manager	Ph....pe P....ra Subscribers Only
Voice	C...ly N...e Subscribers Only
Music Producer	B...s J...ne Subscribers Only
Music Composer	B...e D...li Subscribers Only
Advertising Manager	F...y De....rt Subscribers Only
Advertising Manager	Ch....el B....li Subscribers Only
Advertising Manager	St.....nie T...ui Subscribers Only