Martin Woska
Chief Strategy Officer at Triad Advertising s.r.o
Romania
TitleFaces of Freedom
BriefIn 2018, the murder of a young journalist sparked civil protests in Slovakia. The government downplayed the problem, as many conspirators now downplay the Velvet Revolution of 1989. Telco brand O2, which celebrates the Velvet Revolution every year, decided to remind the public that the people behind this fight for freedom were very real. So it said “thank you”. Not to the famous people on the stages, but to the ordinary ones on the squares. Using photos from the revolution, protestors were identified via social media. Their stories were revealed on November 17: the national day of freedom and democracy.
Agency
Campaign Faces of Freedom
Advertiser O2 Slovakia
Brand O2

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
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