15% Velocity Frequent Flyer Bonus - "The Billion Point Giveaway"

CHEP Network

CHEP Network South Yarra VIC, Australia

10043

Title	The Billion Point Giveaway
Brief	How do you promote frequent flyer points in an entertaining way? Meet Tim, the intern who "accidentally" offered one billion free points to Velocity Frequent Flyer's 7.5 million members. The ensuing drama played out in a 40 episode online series. We see Velocity’s employees go fro denial to: “We’re going to need more planes." Unlike most dramas, where viewers tune in, this series "found" its audiences, remembered their past behaviour and served tailored content directly to them, making each customer journey unique.
Agency	CHEP Network
Campaign	The Billion Point Giveaway
Advertiser	Velocity Frequent Flyer
Brand	15% Velocity Frequent Flyer Bonus
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Production Company	Good Oil
Creative Director	B...n Je.....on Subscribers Only
Copywriter	A...ey W....ng Subscribers Only
Art Director	D...el D....on Subscribers Only
Photographer	Cr....on B..e Subscribers Only
Director	..e Fo....he Subscribers Only
Production Company Producer	..m L..g Subscribers Only
Production Company Producer	L..w Gr.....hs Subscribers Only
Agency Producer	J...y Li.....ton Subscribers Only
Agency Producer	N....ie H..t Subscribers Only
Agency Producer	B...se P...er Subscribers Only