| Title | VALFRED |
| Brief | October 2020, Halloween. Due to the pandemic’s restrictions, for the first time ever, Italian people were forced to spend Halloween night at home. But celebrating this spooky holiday within the walls of your own house can be just as exciting and scary. To prove it to our target audience, we created the Fearniture Collection: a national campaign that promoted IKEA’s solutions (and their dreadful shadows) and encouraged people to live a happy Halloween despite the lockdown, by turning simple, everyday life products into spooky little creatures. |
| Agency |
DDB Group Italy
|
| Campaign |
The Fearniture Collection
|
| Advertiser |
IKEA
|
| Brand |
IKEA
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
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| Chief Creative Officer |
L..a Co.....ni Subscribers Only
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| Creative Director |
Sa....ha S....ni Subscribers Only
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| Creative Director |
M...o Z....li Subscribers Only
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| Account Director |
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| Account Supervisor |
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