Daniel Zambrano Ayala Interview(s)

I am Daniel Zambrano a film director specialized on social media and storytelling.

I do really enjoy creating stories and films that take the breath away of the audience, what makes them dream and also that represents different communities and realities of the world. Nowadays the market is changing every day and I am very proud of being part of the daily evolution, especially of the digital market, which every day challenges me to create new ways of communication and pushes me to innovate in my storytelling for social media. I believe that a good story can live on any platform and if my work is well done my films are going to move every single person's feelings.

I think the biggest challenge for brands in reaching consumers is the fast pace of change in every platform. Nowadays, young generations are at the top of consumers, and all of them require more work to catch their attention, at the same time, technology is evolutionating so fast, which demands more work for brands to be updated with every change. For me the biggest challenge that every brand has is to know and understand in the deepest way its consumers, if they know their targets perfectly, they will know how to be eye catching, also they would establish a relationship with them that not only offers a product, but also teaches them and makes them search about different topics until the brand itself became in a life style.

The project I am most proud of is DoorDash because it has a very high level production work. But not only of the quality, also because the client trusted my work and gave me freedom of creativity, I was able to create a story in an urban environment and pay tribute to all delivery guys that live and work around New York City and the US. This story shows not only the work of a delivery guy in NYC, but also it makes them feel proud of their work by adding a significant value to its important work to the city and culture. I feel deeply proud of this project because it allowed me to portray the life of real characters that are living in every corner of the city and also inspired others to enjoy every single trip and moment of their work.

As a film director in advertisement I feel proud of my work when it inspires others and lets them feel satisfied for who they are and how they live.

Recently a project manager taught me how to get data of the most effective ads on every platform. What we discovered was insane, the most engaging ads are those that look real, handmade, with poor editing, bad sound, and a simple background, but with a great story behind; Basically simple characters telling good stories in random spaces, no b-roll, no V.O. From that point I have been working on the fact that I should still create stories and be creative enough to keep the audience's attention and engage with a message and high quality. I feel data is challenging the entire film industry to be creative enough to create real powerful video, In my case I did it, my project for DoorDash New York was created to portray the life of those real delivery guys around NYC, I followed them for a week, and saw how they move, how fast they are biking, how much care they take of the food and how well they know the city. As a result we created a commercial that shows the secondary benefits of biking around the city and working at the same time, not only getting money, but also discovering new places, meeting people and getting inspired by the city.

In this case data pushed me to portray a real character that lives in every city of the country and helps the community.