PIERRE CAZENAVE
Producer at Soldats
TitleOutlaw Runners
BriefIn August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign.
Agency
Campaign Outlaw Runners
Advertiser Distance
Brand Distance

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Media Type Web Film
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Advertising Manager Gu.....me P....er Subscribers Only
Advertising Manager L...el J....el Subscribers Only
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Executive Creative Director St....ane Xi....as Subscribers Only
Creative Director S....an S....rz Subscribers Only
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Copywriter Al.....re G...d
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Production Company S....ts F...s Subscribers Only
Sound Production ..M .�� G...n U...ed M...c Subscribers Only
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Production Company Producer P...RE CA....VE Subscribers Only
Production Company Producer Ch.....te G...l Subscribers Only
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Actor / Celebrity L..a Kan......non Subscribers Only
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Actor / Celebrity S...a L....ri Subscribers Only
Actor / Celebrity M...va Be....ur Subscribers Only

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