Juliana Leite
Executive Creative Director at Saigon Filmes
TitleThe Refugee Tree (206s)
BriefTo inform the devastation and uncontrolled exploitation of forests in Brazil, with an increase in deforestation and fires that destroy entire biomes, the film narrates the journey of a refugee tree, the Jatobá, one of the many species in risk of extinction in the region, who decided to seek refuge in the embassies of foreign countries because they were in danger in their territory of origin.The highlight of the film is the dramatic soundtrack that illustrates the urgency of the subject. The indigenous song that permeates the film is a marriage rite, an interesting counterpoint since it's as joyful as it its sung with sadness. Likewise, the melodic element that is fused with the string quartet is a saw, played with a bow, not a violin. The semiotics behind doing it with elements that symbolizes deforestation helps the struggle.
Agency
Campaign Refugee Tree
Advertiser Climate Reality Brasil
Brand Institutional

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PostedDecember 2020
Business SectorSubscribers Only
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