| Title | Pregnancy Test |
| Brief | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Agency | T&Pm |
| Campaign | The Design For Everyone |
| Advertiser | Royal National Institute of Blind people (RNIB) |
| Brand | Royal National Institute for Blind People RNIB |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Product Design/Development |
| Executive Creative Director | ..n E....tt Subscribers Only |
| Executive Creative Director | M...y T...r Subscribers Only |
| Creative Director | A...s V..e Subscribers Only |
| Creative Team | A...s V..e Subscribers Only |
| Creative Team | H...n Ro....on Subscribers Only |
| Creative Producer | J...ph To.....on Subscribers Only |
| Business Director | Be....ct P....le Subscribers Only |
| Account Director | S...h Ni.....des Subscribers Only |
| Account Director | S...h Firm.........iams Subscribers Only |
| Account Manager | F....ie Ch....rs Subscribers Only |
| Account Planner | Ka.....ne . Subscribers Only |
| Account Planner | C...re Ca.....ael Subscribers Only |
| Account Planner | .d Da.....ll Subscribers Only |
More Work
SEE ALLThe See Differently Collection
- BRAND:
- Royal National Institute of Blind people (RNIB)
- AGENCY:
- T&Pm
Design For Everyone (Master)
- BRAND:
- Royal National Institute for Blind People RNIB
- AGENCY:
- T&Pm
SEE THE PERSON, NOT THE SIGHT LOSS 8
- BRAND:
- Royal National Institute of Blind people (RNIB)
- AGENCY:
- T&Pm
SEE THE PERSON, NOT THE SIGHT LOSS 7
- BRAND:
- Royal National Institute of Blind people (RNIB)
- AGENCY:
- T&Pm
SEE THE PERSON, NOT THE SIGHT LOSS 6
- BRAND:
- Royal National Institute of Blind people (RNIB)
- AGENCY:
- T&Pm
SEE THE PERSON, NOT THE SIGHT LOSS 5
- BRAND:
- Royal National Institute of Blind people (RNIB)
- AGENCY:
- T&Pm
SEE THE PERSON, NOT THE SIGHT LOSS 4
- BRAND:
- Royal National Institute of Blind people (RNIB)
- AGENCY:
- T&Pm