| Title | Change the normal, change the world |
| Brief | During the pandemic, commercials quickly grew clichéd.We saw many commercials that resembled one another, all with the message, “We’ll return to normal.”This was actually a good opportunity to note that our “normal” wasn’t normal.We took the clichés of the pandemic and created an ironic narrative by contrasting sounds and images.Through captivating images, we questioned mankind’s relationship with nature and generated environmental awareness for Earth Day. |
| Agency | Concept Istanbul |
| Campaign | Change the normal, change the world |
| Advertiser | WWF |
| Brand | WWF Turkey |
| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Chief Creative Officer | K...m �...ut Subscribers Only |
| Creative Director | G...an O....ir Subscribers Only |
| Creative Group Head | T...un T...çı Subscribers Only |
| Creative Group Head | E..e G�....dın Subscribers Only |
| Art Director | B...e G�....?ÇEK Subscribers Only |
| Copywriter | K...RA �...IR Subscribers Only |
| Client Services Director | B...? A....AR Subscribers Only |
| Account Supervisor | S...p B....an Subscribers Only |
| Account Executive | G...m P....an Subscribers Only |
| Head of Production | M..t T...n Subscribers Only |
| Motion Graphics Artist | M...in G...al Subscribers Only |
| Production Company Producer | H...l Ki.....da Subscribers Only |
| Music Company / Composer | ..W CR....VE A...O Subscribers Only |
| Sound Engineer | T...a B...ük Subscribers Only |
| Strategy Director | O..r A...n Subscribers Only |