| Title | More Than Italian |
| Brief | A tourist steps into a bar in Italy and asks for "a real Italian coffee". Cut to a series of reactions, as people around the world offer their opinions on what she might mean. Espresso? Cappuccino? Mocha? When we return to the bar, the woman is offered a Lavazza: the real Italian coffee, however you take it. |
| Agency | VML Italia |
| Campaign | More Than Italian |
| Advertiser | Lavazza |
| Brand | Lavazza |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Head of Marketing Communications | C...o C...o Subscribers Only |
| Advertising Manager | Ma.....na L...o Subscribers Only |
| Advertising Specialist | L....no F....li Subscribers Only |
| Executive Creative Director | Fr.....co P....ti Subscribers Only |
| Creative Director, Copywriter | R...el G..u F...a Subscribers Only |
| Creative Director/ art director | Cr....an C...nd Subscribers Only |
| Senior Art Director | Fr.....co S....ta Subscribers Only |
| Art Director | E...a F....ni Subscribers Only |
| Managing Director/Client Lead | Ve....ca P...ni Subscribers Only |
| Account Director | V....ia Pe.....ini Subscribers Only |
| Head of Strategy | L...i Ac.....no Subscribers Only |
| Agency TV Producer | E...a S..i Subscribers Only |
| Executive Producer | An....sa D....ia Subscribers Only |
| Producer | Al.....dro N...ni Subscribers Only |
| Producer | V...a L....di Subscribers Only |
| Production Company | M...e M...c Int.......nal ..L Subscribers Only |
| Director | ..i ..i Subscribers Only |
| Director of Photography (DOP) | Y..s Se....ui Subscribers Only |
| Music Prod Company | 2..I M...c Subscribers Only |
| Post Production | P..t A...ic Subscribers Only |
| Post Production Coordinator | Fr.....ca N...io Subscribers Only |
| Media Agency | Wa.....er H....ry Subscribers Only |
More Work
SEE ALLThe Driver (Director's cut)
- BRAND:
- Fiat 500
- AGENCY:
- Leo Burnett Milan
Introducing Red Passion
- BRAND:
- Campari
- AGENCY:
- Wunderman Thompson