SingleCut Beersmiths - "SingleCut Notes IPA"

Zulu Alpha Kilo Toronto, Canada

Awards

16657

Brand: SingleCut Beersmiths
Country: United States

Advertiser: SingleCut Beersmiths

Title	SingleCut Notes IPA
Brief	Notes IPA is the first beer crafted to teach you guitar. Four distinct labels were designed to display a guitar fretboard and a foundational chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish. Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. The pull tab is even fitted with a custom-made guitar pick – designed to pop open the beer and pop off for you to play with.
Agency	Zulu Alpha Kilo
Campaign	SingleCut Notes IPA
Advertiser	SingleCut Beersmiths
Brand	SingleCut Beersmiths
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Media Type	Product Design/Development
Length	109 seconds
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