Ahmed Ali Moselhi
Assistant Professor of Visual Communication at King Salman International University
Sharm El Shiekh, Egypt
It was was really difficult to expose the TDC-Department, which is one of IBM-Egypt departments, since i was working under restrict standards of IBM Brand Identity. so i created a concepts depicting pyramids of Giza-Egypt where the IBM-Egypt located as an sub-branding identity for the department.

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