Abarth Scorpion Skin Edition - "Abarth Scorpion Skin"

Publicis Amsterdam

Publicis Amsterdam Amstelveen, Netherlands

3765

This ad is part of the ACT Responsible Collection

Brand: Abarth Scorpion Skin Edition
Country: Netherlands

Advertiser: FCA

Title	Abarth Scorpion Skin
Brief	In 1949 Carlo Abarth built his very first race car. Under the emblem of the scorpion, his own star sign, he won everything possible. But sadly lost his life to cancer. To honour him, we created the Scorpion Skin Edition, a car specially created to raise money for the Dutch Cancer Society. An unknown fact we discovered is that a scorpion excoskeletons glows in ultraviolet light. The blue-green glow comes from a substance found in the skin of a scorpion. We collected these empty skins that a scorpion releases 16 times in its life and developped a new type of paint that we used on the car. Together with Dutch Contemporaty Artist we created a unique artwork based on Carlo Abarth’s rich history. This one-of-a-kind Abarth got auctioned and all profits were donated to the Dutch Cancer Society on a special event.
Agency	Publicis Amsterdam
Campaign	Abarth Scorpion Skin
Advertiser	FCA
Brand	Abarth Scorpion Skin Edition
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Posted	January 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Creative Director	M...ha Sc.....er Subscribers Only
Creative Director	R...n St.....oef Subscribers Only
Copywriter	D...el A...ol Subscribers Only
Art Director	Jo....an ..n L..n Subscribers Only
Graphic Designer	D..e F....en Subscribers Only
Photographer	D..e F....en Subscribers Only
Contemporary Artist	P...o L...ker Subscribers Only
Agency Producer	J...t St.....ff Subscribers Only
Production Company	Ne....ed Am.....am Subscribers Only
Sound	Ne....ed Am.....am Subscribers Only
Post Production	..m S...h Subscribers Only
Post Production	L...ne N...ye Subscribers Only
Director of Photography (DOP)	Jo....an W....nd Subscribers Only
Film Director	B..t B....em Subscribers Only
Film Director	B..t B....em Subscribers Only
Account Director	Ge....an T...er Subscribers Only
Account Director	A...e Br....rd Subscribers Only
Account Director	V....sa S...ij Subscribers Only