IKEA - "Buy With Your Time"

Ogilvy Jeddah

Ogilvy Jeddah Jeddah, Saudi Arabia

Awards

14281

Brand: IKEA
Country: United Arab Emirates

Advertiser: IKEA

Title	Buy With Your Time
Brief	We saw an opportunity to reward IKEA’s loyal customers who previously made the trip by turning the effort and time they went through to get there into a strength. By leveraging Google Maps timeline, we created a direct activation that converts time spent to make a trip to IKEA stores into a currency that allows people to buy IKEA products based on the average salary* of people living in Dubai. This worked through Google Map’s timeline function that records past routes taken, where customers were able to show how many minutes they had spent on previous IKEA trips and this accumulated time was converted into a currency that allows them to spend on IKEA products.*(https://www.guide2dubai.com/living/expat-life/dubai-salary-and-pay-scale)
Agency	Ogilvy Jeddah
Campaign	Buy With Your Time
Advertiser	IKEA
Brand	IKEA
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Case Study
Length	120 seconds
Chief Creative Officer	J...i Ram......nan Subscribers Only
Group Creative Director	Y....ef Ga....ah Subscribers Only
Creative Team	Fe....do M....ro Go....lez Subscribers Only
Creative Team	N....as L...z Subscribers Only
Client Team Director	H..i B....ut Subscribers Only
Head of Production	A..n S....ni Subscribers Only
Junior Producer	..n V..s Subscribers Only
Account Director	P...ti H...i Subscribers Only
Account Manager	A..a N..r Subscribers Only
Creative Director	K...m S...if Subscribers Only
PR Team	Sa....na S..d Subscribers Only
PR Team	S..d ..u T..q Subscribers Only
Production Company	Go....ne F...s Subscribers Only
Executive Producer	M...up A....al Subscribers Only
Director of Photography (DOP)	M...j M....ed Subscribers Only
Producer	Sh.....ano Z...i Subscribers Only
Production Assistant	M...sh Pot......ini Subscribers Only
Production Assistant	A...la A..n Subscribers Only
Production Assistant	S..a Ab....ah Subscribers Only
Account Management	D..a V..s Subscribers Only
General Manager Marketing	C...a Kl.....aar Subscribers Only
Communication & Interior Design	C...a Kl.....aar Subscribers Only
Brand Communications Manager	A..r Y...i Subscribers Only
Digital Marketing	N..a G...th Subscribers Only
PR Communications Manager	B...ta Ch.....ry Subscribers Only