Aleksandr Bobrov
Art Director at DENTSU CREATIVE
Paris, France
TitleThe 24 Minutes of Le Mans
BriefPorsche and the 24 Hours of Le Mans race go back decades. After three victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for petrolhead fans! So they were given the ultimate gift. The last tyres from the victorious car, the 919 Hybrid, were turned into a limited edition vinyl record. The disc itself told the story of Porsche at Le Mans: 24 stories in 24 minutes. Thanks to an auction, fans could get their hands on the first 24 copies, raising a six-figure sum for a charity working with disabled children at Le Mans.
Agency
Campaign The 24 Minutes of Le Mans
Advertiser Porsche
Brand Porsche

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
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