Luxoptica Eye examination - "Instoptica. The first eye test in Instagram stories"

Banda

Banda Kiev, Ukraine

9264

Title	Instoptica. The first eye test in Instagram stories
Brief	People in Ukraine don't take regular eye examinations. In fact, 69 per cent of Ukrainians prefer self-treatment to visiting an ophthalmologist, resulting in a 4 per cent annual growth of visual impairment. The fact that they spend at least an hour a day on Instagram doesn't help. But Luxoptica turned this problem into a solution. It reimagined Instagram stories as a new way of testing eyesight. Every seventh person who took the test detected a vision problem. And 6970 followers arranged an eye test with Luxoptica ophthalmologist.
Agency	Banda
Campaign	Instoptica. The first eye test in Instagram stories
Advertiser	Luxoptica
Brand	Luxoptica Eye examination
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Social Media
Creative Director	Ol.....dra Dor......ova Subscribers Only
Creative Director	T...s Dze......kyy Subscribers Only
Art Director	I..a An.....nko Subscribers Only
Copywriter	R...n Hu....ov Subscribers Only
	N...r Mi....ko Subscribers Only
Designer	D...lo Ne......ych Subscribers Only
Account Manager	D...na Ga.....va Subscribers Only