| Title | Slow down - Warnings from beyond |
| Brief | The idea behind the spot was that reckless drivers would be more likely to listen to a message coming from someone who is already deceased due to speeding. By using AI, the voice of the deceased individual, Kati, was recreated to deliver a compelling road safety message. Her voice serves as a living testimony to the dangers of speeding, aiming to raise awareness and emotionally prompt safer driving practices. |
| Agency | Heimat Wien |
| Campaign | Slow down - Warnings from beyond |
| Advertiser | Kuratorium Fur Verkehrssicherheit |
| Brand | Kuratorium Fur Verkehrssicherheit |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | Al.....er H....nn Subscribers Only |
| Creative Director | Al.....er H....nn Subscribers Only |
| Copywriter | N..a V...m Subscribers Only |
| Creative Director | F...x H....nn Subscribers Only |
| Chief Executive Officer (CEO) | M...us W...er Subscribers Only |
| Account Director | D...ta Ki....er Subscribers Only |
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