| Title | Animal Alerts |
| Brief | Idea:Animal Alerts is the first earthquake warning system powered by pet health data. Using the existing PetPace smart health collars, dogs’ physiological and behavioral data are monitored. An innovative algorithm analyzed all data along with seismic activity to detect the possibility of an earthquake, the alerts are sent out in real-time through geo-targeted mobile notifications, digital billboards, and radio, thereby giving people valuable time to evacuate.For PetPace, Animal Alerts is not only an opportunity to create awareness for their product as they enter the South American market but also a demonstration of how animal health monitoring can be of benefit to society.Implementation:Designed with the comfort of dogs in mind, the PetPace smart collar makes use of electrode-free non-invasive sensors. With volunteers from all over Lima, dogs were selected in different locations to be monitored for abnormal behavior and anxiety. All data is analyzed on a centralized dashboard. When multiple dogs behave abnormally at the same time, the algorithm detects this as an indication of a potential earthquake. By partnering with local pet stores, volunteers were invited to join the program.Results and scaling:Along with over 210 million impressions globally, 9 million residents of Lima Peru were reached in a timely manner. Launched in Lima, the program is soon to be rolled out in regions with high seismic activity. |
| Agency |
Serviceplan Germany
|
| Campaign |
Animal Alerts
|
| Advertiser |
PetPace
|
| Brand |
PetPace
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Date of First Broadcast/Publication |
Subscribers Only
|
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Lead Agency |
SE......LAN G....NY &...; L....;C Subscribers Only
|
| Media Agency |
ME.....US G...P Subscribers Only
|
| Design Agency |
E.., S...p . D...gn G..H Subscribers Only
|
| Digital Agency |
A...AL K....iv G..H Subscribers Only
|
| Film Production Company |
R...ca Subscribers Only
|
| Post-Production/Grading |
N...vo P..t ..c Subscribers Only
|
| Sound Design / Music Company |
A...to M...c &...; S...d C...t Subscribers Only
|
| PR Agency |
Pe.....omm Subscribers Only
|
| Animation |
Ze....in Pro......nes ..C Subscribers Only
|
| Chief Creative Officer |
A..x S...ll Subscribers Only
|
| German Chief Creative Officer |
T..l D....el Subscribers Only
|
| Chief Creative Officer |
G..n C...o La.....co, R....do C....va Subscribers Only
|
| Executive Creative Director |
M...s L..d Subscribers Only
|
| Executive Creative Director |
L...nz Lan......er, F...z R�.....cher Subscribers Only
|
| Creative Director |
D...is F...z Subscribers Only
|
| Group Creative Director |
B...o Fr.....no Subscribers Only
|
| Creative Director |
M....na Ich......ui, J..n A....da Subscribers Only
|
| Executive Creative Director |
G..g C....ns Subscribers Only
|
| Art Director |
C....le N...t, T...i P...ak Subscribers Only
|
| Art Director |
R...l B....e, ..i W..t Sc.....er Subscribers Only
|
| Copywriter |
S....hi Sub......an, J...er Gr....os Subscribers Only
|
| Global Creative Lead |
Ma.....ian F....an Sc....gen Subscribers Only
|
| Manager Creative Media & Awards |
D....la I...r Subscribers Only
|
| Creative Director |
F...k G...fe Subscribers Only
|
| Art Director |
Co.....ze K...per Subscribers Only
|
| Animation |
T..l Sc....er Subscribers Only
|
| CCO |
Jo....es Au......nn, H...n F....er Subscribers Only
|
| Tech Lead Digital |
M...e B...er Subscribers Only
|
| Director |
M...as Gu.....ez Subscribers Only
|
| Executive Producer |
Al.....ro N....ga Subscribers Only
|
| Music Director |
C....ia I...o Subscribers Only
|
| Executive Producer |
M....da A....ar Subscribers Only
|
| Post Production Supervisor |
B..o B....la Subscribers Only
|
| Executive Producer |
V....sa P....io Subscribers Only
|
| CEO |
G....el G...ía Subscribers Only
|
| Chief Veterinary Office and Co-Founder |
A..f D...n Subscribers Only
|
| President and General Manager |
L..r A....am Subscribers Only
|
| VP of Communications |
M...ie A....an Subscribers Only
|
| CG Artist |
A...in S...sh Subscribers Only
|
| Senior Webdeveloper |
S...an Sc....der Subscribers Only
|
| Frontend Developer |
T..m R...er Subscribers Only
|
| Digital Design |
D..w .a S...a Subscribers Only
|
| Motion Designer |
N....ai K...cs Subscribers Only
|
| Junior Art Director |
D...te P...o Subscribers Only
|
| Media Buyer |
M...a Fe....da La.....ri Subscribers Only
|
| Media Assistant |
J...�s T....�os Subscribers Only
|
| Senior Media Planner |
S...a M...no Subscribers Only
|
| Global Head of Creative Operations |
S...ne G....er Subscribers Only
|
| Creative Operations Manager |
M....na A....s, S...n H..n Subscribers Only
|
| Behavioral Ecologist |
... R...el G...t Subscribers Only
|
| SVP |
M....sa V...e Subscribers Only
|
| Founder |
J..e A...in Subscribers Only
|
| PR |
K...n N...s Subscribers Only
|
| Producer |
E..l G..o Subscribers Only
|
| DoP |
A..x L....ng Subscribers Only
|
| Organizational Development Analyst |
K...ia V....ez Subscribers Only
|
| Marketing |
Is....la P..o Subscribers Only
|
| Researcher |
V....ia Ze....i, C...r Co....io Subscribers Only
|
| Production Supervisor |
E....do G....a, L..s Ch....ro Subscribers Only
|
| Production Assistant |
J..n C...os Pa.....o, D...o N...ezs Subscribers Only
|
| Assistant Director |
D....la Ca.....o, D...o B...a Subscribers Only
|
| Cinematographer |
Gi.....co A..n Subscribers Only
|
| Lighting |
R....do P....i, I..n Her......alo B...o Subscribers Only
|
| Lighting |
P...o C...r Ra....z, C...os Ca....yo Subscribers Only
|
| Camera Assistant |
M...o As.....a, S...el A...s, J...�s Ga....os Subscribers Only
|
| Video Assist |
Jo....an P...a, Ch......her Mo....on Subscribers Only
|
| Drone Operator |
D...o B...a Subscribers Only
|
| Stylist |
Ca.....ne Na.....te, Ch.....an L...e Subscribers Only
|
| Set Designer |
B...on A...a, C...os Ca.....al Subscribers Only
|
| Dog Trainer |
A....to B....os Subscribers Only
|
| Music Producer |
J..e C...os Subscribers Only
|
| Sound Designer |
C...ly G...ía Subscribers Only
|
| Post Production Coordinator |
N...le Ma....ue Subscribers Only
|
| Editor |
Fe....do L...ez Subscribers Only
|
| Color Grading |
D...el Ca....én Subscribers Only
|
| Animator |
M...el C...a, J....in F....�n, H...y G...s Subscribers Only
|
| Animator |
A...ro Ga....n, J...o R..z Subscribers Only
|
| Executive Producer |
D...y S...s, P..l &quo........uot; C....va Subscribers Only
|
| Cinematographer |
M...o A...co Subscribers Only
|
| Producer |
R....do Va....de Subscribers Only
|
| Photographer |
G....el B....to Subscribers Only
|
| Risk Management Expert |
C...os .. B...n Subscribers Only
|
| Lead Agency |
SE......LAN G....NY &...; L....;C Subscribers Only
|
| Media Agency |
ME.....US G...P Subscribers Only
|
| Design Agency |
E.., S...p . D...gn G..H Subscribers Only
|
| Digital Agency |
A...AL K....iv G..H Subscribers Only
|
| Film Production Company |
R...ca Subscribers Only
|
| Post-Production/Grading |
N...vo P..t ..c Subscribers Only
|
| Sound Design / Music Company |
A...to M...c &...; S...d C...t Subscribers Only
|
| PR Agency |
Pe.....omm Subscribers Only
|
| Animation |
Ze....in Pro......nes ..C Subscribers Only
|
| Chief Creative Officer |
A..x S...ll Subscribers Only
|
| German Chief Creative Officer |
T..l D....el Subscribers Only
|
| Chief Creative Officer |
G..n C...o La.....co, R....do C....va Subscribers Only
|
| Executive Creative Director |
M...s L..d Subscribers Only
|
| Executive Creative Director |
L...nz Lan......er, F...z R�.....cher Subscribers Only
|
| Creative Director |
D...is F...z Subscribers Only
|
| Group Creative Director |
B...o Fr.....no Subscribers Only
|
| Creative Director |
M....na Ich......ui, J..n A....da Subscribers Only
|
| Executive Creative Director |
G..g C....ns Subscribers Only
|
| Art Director |
C....le N...t, T...i P...ak Subscribers Only
|
| Art Director |
R...l B....e, ..i W..t Sc.....er Subscribers Only
|
| Copywriter |
S....hi Sub......an, J...er Gr....os Subscribers Only
|
| Global Creative Lead |
Ma.....ian F....an Sc....gen Subscribers Only
|
| Manager Creative Media & Awards |
D....la I...r Subscribers Only
|
| Creative Director |
F...k G...fe Subscribers Only
|
| Art Director |
Co.....ze K...per Subscribers Only
|
| Animation |
T..l Sc....er Subscribers Only
|
| CCO |
Jo....es Au......nn, H...n F....er Subscribers Only
|
| Tech Lead Digital |
M...e B...er Subscribers Only
|
| Director |
M...as Gu.....ez Subscribers Only
|
| Executive Producer |
Al.....ro N....ga Subscribers Only
|
| Music Director |
C....ia I...o Subscribers Only
|
| Executive Producer |
M....da A....ar Subscribers Only
|
| Post Production Supervisor |
B..o B....la Subscribers Only
|
| Executive Producer |
V....sa P....io Subscribers Only
|
| CEO |
G....el G...ía Subscribers Only
|
| Chief Veterinary Office and Co-Founder |
A..f D...n Subscribers Only
|
| President and General Manager |
L..r A....am Subscribers Only
|
| VP of Communications |
M...ie A....an Subscribers Only
|
| CG Artist |
A...in S...sh Subscribers Only
|
| Senior Webdeveloper |
S...an Sc....der Subscribers Only
|
| Frontend Developer |
T..m R...er Subscribers Only
|
| Digital Design |
D..w .a S...a Subscribers Only
|
| Motion Designer |
N....ai K...cs Subscribers Only
|
| Junior Art Director |
D...te P...o Subscribers Only
|
| Media Buyer |
M...a Fe....da La.....ri Subscribers Only
|
| Media Assistant |
J...�s T....�os Subscribers Only
|
| Senior Media Planner |
S...a M...no Subscribers Only
|
| Global Head of Creative Operations |
S...ne G....er Subscribers Only
|
| Creative Operations Manager |
M....na A....s, S...n H..n Subscribers Only
|
| Behavioral Ecologist |
... R...el G...t Subscribers Only
|
| SVP |
M....sa V...e Subscribers Only
|
| Founder |
J..e A...in Subscribers Only
|
| PR |
K...n N...s Subscribers Only
|
| Producer |
E..l G..o Subscribers Only
|
| DoP |
A..x L....ng Subscribers Only
|
| Organizational Development Analyst |
K...ia V....ez Subscribers Only
|
| Marketing |
Is....la P..o Subscribers Only
|
| Researcher |
V....ia Ze....i, C...r Co....io Subscribers Only
|
| Production Supervisor |
E....do G....a, L..s Ch....ro Subscribers Only
|
| Production Assistant |
J..n C...os Pa.....o, D...o N...ezs Subscribers Only
|
| Assistant Director |
D....la Ca.....o, D...o B...a Subscribers Only
|
| Cinematographer |
Gi.....co A..n Subscribers Only
|
| Lighting |
R....do P....i, I..n Her......alo B...o Subscribers Only
|
| Lighting |
P...o C...r Ra....z, C...os Ca....yo Subscribers Only
|
| Camera Assistant |
M...o As.....a, S...el A...s, J...�s Ga....os Subscribers Only
|
| Video Assist |
Jo....an P...a, Ch......her Mo....on Subscribers Only
|
| Drone Operator |
D...o B...a Subscribers Only
|
| Stylist |
Ca.....ne Na.....te, Ch.....an L...e Subscribers Only
|
| Set Designer |
B...on A...a, C...os Ca.....al Subscribers Only
|
| Dog Trainer |
A....to B....os Subscribers Only
|
| Music Producer |
J..e C...os Subscribers Only
|
| Sound Designer |
C...ly G...ía Subscribers Only
|
| Post Production Coordinator |
N...le Ma....ue Subscribers Only
|
| Editor |
Fe....do L...ez Subscribers Only
|
| Color Grading |
D...el Ca....én Subscribers Only
|
| Animator |
M...el C...a, J....in F....�n, H...y G...s Subscribers Only
|
| Animator |
A...ro Ga....n, J...o R..z Subscribers Only
|
| Executive Producer |
D...y S...s, P..l &quo........uot; C....va Subscribers Only
|
| Cinematographer |
M...o A...co Subscribers Only
|
| Producer |
R....do Va....de Subscribers Only
|
| Photographer |
G....el B....to Subscribers Only
|
| Risk Management Expert |
C...os .. B...n Subscribers Only
|