We transformed old used clothes into a trendy planet-saving tool. The main goal of this project to make Earth a bit cleaner place and still keep companies' team's spirits up. We offered to launch a whole new business direction instead of creating a usual campaign to encourage donations to the thrift store. The idea was to dress teams of the big, famous, and influential companies' brands into pre-used clothing. Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.During first 10 days with 0$ media budget: 3,4 m impressions; 1,3 m coverage in social nets, 27 companies ordered their own upcycle merch. Due to the war in Ukraine further promotion has been stopped.