Sergey Beloshitskiy Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
It's a unique project. One of a kind. Creatives for creatives online-festival. It's a great international experience to become a part of the jury team with all these people.
What impact do you think the event might have on the industry?
I think all the festivals should become less bureaucracy. This is how PHNX Tribute could impact on other competitions. It will be fewer rules and limitations - more cases, as a result.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
Nice idea. A hybrid jury could give us three different points of view and, maybe, some intriguing results at the end. I believe that not only creatives could understand the power of world-changing ideas, good projects, and perfect executions.
What will you be looking for when you start judging the entries?
Something that surprises me a lot, something that I've never seen before.
What lasting impact might the current crisis have on creative work?
Less pathos, more concentration on ideas, and collaboration between us. The industry will definitely become stronger and funnier because of post-pandemic times.
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