Daniel da Hora Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I'm Daniel, graphic designer and art director from Brazil. And I'm the Chief Creative Officer of DH,LO Creative Boutique.
What word would you best use to describe your office’s culture? Give us an example
We are creative lead and curious by nature. But also, because of our roots, we are hardly touched by mixed influences, as we are in the most cultural and historically rich part of Brazil.
If you were stranded on a desert island and could only use one app., which app would it be?
Spotify
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Daniel da Hora:
- 1 Halo - "Believe". Because not only the idea is powerful and universal, but the craft is amazing.
- 2 Melbourne Metro "Dumb Ways to Die". Because yeah.
- 3 Johnnie Walker "The Man Who Walked Around The World" - one of the greatest examples of storytelling and entertainment for a beverage brand.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
About the first question: I see this not only as a trend, but more and more as a necessity, as brands have a hard work to communicate to people in a world full of distractions and full of other brands competing, the product becomes "the" marketing" of the brand.
About this specific case, I really like the insight and the concept, and also the simplicity of the product and the interface. I think it's a necessity, even more in such times where we need to find solutions for traffic, cars, and fossil fuel. For the campaign, I wish I could see other executions, like posters, outdoors and other visual pieces, along with the videocase.
About this specific case, I really like the insight and the concept, and also the simplicity of the product and the interface. I think it's a necessity, even more in such times where we need to find solutions for traffic, cars, and fossil fuel. For the campaign, I wish I could see other executions, like posters, outdoors and other visual pieces, along with the videocase.
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