Aurélien Bigot
Co-Executive Creative Director at Rosbeef! Paris
Paris, France
TitleUberESCAPE
BriefAlarm goes off, coffee drips, toast pops, shower turns on, morning commute drags on, elevator goes up. Repeat. Who wouldn't want to escape their humdrum daily routine? Transavia airlines and Uber introduce UberEscape. For one week the familiar car icons on the chauffeur app were replaced with mini airplanes. The app combined the cost of a range of last minute flights departing from the nearest airport with the cost of getting to the airport. Just click and say goodbye to monotony.
Agency
Campaign UberESCAPE
Advertiser Transavia
Brand Transavia

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative Director X...er Be.....ard Subscribers Only
Chief Creative Officer X...er Be.....ard Subscribers Only
Copywriter Be....in .e ..z Subscribers Only
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