We created a tribute to the construction specialists through a photographic
exhibition in a tunnel where more than 20 of the specialists’ stories were
immortalised. These photos suddenly came alive in the form of documentary
videos that aroused a deep emotional connection with our target.
When they left the tunnel, they became protagonists in a photo shoot,
showing their hands to the world: The hands that build the country.
exhibition in a tunnel where more than 20 of the specialists’ stories were
immortalised. These photos suddenly came alive in the form of documentary
videos that aroused a deep emotional connection with our target.
When they left the tunnel, they became protagonists in a photo shoot,
showing their hands to the world: The hands that build the country.