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Child Focus - "Child Porn Re-enactment"
This ad is part of the ACT Responsible Collection
- Brand: Child Focus
- Country: Belgium
- Advertiser: Child Focus
| Title | Child Porn Re-enactment |
| Brief | On November 18th, the European End Child Sex Abuse Day, a confrontational video was released. What everyone believed was going to be a long-awaited porn movie by Belgium’s most famous sexologist Goedele Liekens, turned out to be a shocking campaign for Child Focus, the Belgian Center for Missing and Sexually Abused Children. The video was an exact re-enactment of real footage of sexual child abuse that was intercepted online. With one exception: it featured an adult woman instead of a child. It was based on the descriptions given by the Child Focus team that analyses reported footage. The video’s website was supported with an explanatory interview, a brave testimony from a victim and concrete steps on how to help. |
| Agency | VML |
| Campaign | Child Porn Re-enactment |
| Advertiser | Child Focus |
| Brand | Child Focus |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Creative Director | P...er S...s Subscribers Only |
| Creative Director | M...el O...n Subscribers Only |
| Creative Team | W..t G...en Subscribers Only |
| Creative Team | T..s Dej......ere Subscribers Only |
| Designer | Ma....as Be.....ns Subscribers Only |
| Account Manager | S...er ..n .e W...e Subscribers Only |
| Account Manager | M...i Ve.....en Subscribers Only |
| Strategist | Al.....er Ko.....rg Subscribers Only |
| Digital Team | J...en Mi....ls Subscribers Only |
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Tour of the Future - Containers
- BRAND:
- University of Antwerp
- AGENCY:
- VML
