María Pía Ithurralde
Account Director at BBDO Argentina
Buenos Aires, Argentina
TitleBreak the algorithm
Title (original language)Algoritmo
Agency
Campaign Break the algorithm
Advertiser PepsiCo Inc.
Brand Pepsi

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Social Media
Length
General Creative Director Ch.....an R...i Subscribers Only
General Creative Director J....in C....ns Subscribers Only
Creative Director Y..o F....ño Subscribers Only
Creative Director M....as H...ek Subscribers Only
Art Director M...el Fe.....dez .e L..a Subscribers Only
Copywriter D...o M...i Subscribers Only
Brand Lead M...�a ..�a It.....lde Subscribers Only
Chief Strategy Officer J...er Qu....ro Subscribers Only
Senior Strategist An.....la R...o Subscribers Only
Head of Data S....na Ka......ian Subscribers Only
Data Analyst Fr.....ca Ba....ni Subscribers Only
Managing Director J..n K...an Subscribers Only
Head of Digital L...�a P...di Subscribers Only
Sr. Content & Media Planner Vi....ia Sa....nn Subscribers Only
Director of Production Operations A...a P....do Subscribers Only
Producer Pa....ia Ab....da Subscribers Only
Production Company B..T Subscribers Only
Director J...er Lo....co Subscribers Only
Executive Producer M....na M...a Subscribers Only
Still photographer N..o Kl.....ky Subscribers Only
Production Coordinator M....la Fa.....ki Subscribers Only
Production Coordinator M..o T....es Subscribers Only
Stills P...o D....lo Subscribers Only
Stills Production Assistant C..i Bu....an Subscribers Only
Creative Assistant J..n Ch.....ann Subscribers Only
Creative Assistant L....no S....no Subscribers Only
Designer A...ro O...ga B....hi Subscribers Only
Designer G....el A...ar Subscribers Only
Retouch Artist A...ro O...ga B....hi Subscribers Only
Retouch Artist G....el A...ar Subscribers Only
Motion Graphics N....ás C...ni Subscribers Only
3D Artist L....ro Pe....zo Subscribers Only
3D Artist J...e P....as Subscribers Only
3D Artist G....el To....no Subscribers Only
3D Artist P...o Co....to Subscribers Only
2D Artist J...o A...or Subscribers Only
2D Artist D....la F...e Subscribers Only
Compositing Artist G...o F....ro Subscribers Only
Compositing Artist Sa....go Ca.....na Subscribers Only
Compositing Artist J...i Lo....co Subscribers Only
Editor M....la Fa.....ki Subscribers Only
Colorization B..T Subscribers Only
Sound B...A M...C Subscribers Only
Voice Casting P...a E....io Subscribers Only
Voice L..o Du....in Subscribers Only
Advertising Manager N....ás L...ez M...i Subscribers Only
Advertising Manager C...o Es....za Subscribers Only
Advertising Manager M...a Po.....ik Subscribers Only
Advertising Manager S....na S...or Subscribers Only

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