| Title | Old New Calendar |
| Brief | TURNING OLD CALENDARST INTO AN UPCYCLING ART PROJECTInstead of printing new calendars, we found 2,112 old ones and presented them to the bank's top clients. Everything is cyclical in this world, and there were years day into date similar to 2021.Before presenting, we digitized the calendars and placed them in a virtual museum. Now Ukraine has the first virtual museum of calendar art. The money saved on old new calendars were donated to charity. |
| Agency | Bickertstaff.876 |
| Campaign | Old New Calendar |
| Advertiser | Alfa-Bank Ukraine |
| Brand | Alfa-bank |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| More Information | Subscribers Only |
| Creative / Art Direction | I..a An.....nko Subscribers Only |
| Copywriter | Ya.....ky I...a Subscribers Only |
| Graphic Designer | Vi.....ia Mo.....di Subscribers Only |
| Project Manager | Ka....na So....va Subscribers Only |